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We turn your sales team into an AI-powered revenue engine.

The done-with-you institute for B2B owners. We build the AI systems into your sales process — then train your team to expert level, so they keep improving and building on their own long after we leave.

Institutional Impact Report
60%
SALES REP TIME WASTED
Rep time lost to non-selling tasks (Snowflake)
68%
Productivity Boost with AI
By repetitive task reduction across AI-enabled teams (McKinsey)
10%
Revenue Uplift
For companies investing in AI (McKinsey)

Build + Train Institute

Systems installed. Teams trained to expert level.

— Why us

Our team has built AI sales systems inside billion-dollar AI startups and big-tech sales orgs.

We bring that experience to traditional B2B teams — and stay long enough to teach your reps to build and adapt AI workflows themselves. You don't end up dependent on us. You end up with an in-house AI sales capability.

Built
Production AI sales systems at top AI-native companies
Trained
Reps and managers across many industries
Transferred
Full ownership — your team keeps building after week 4
The problem

You don't have a sales talent problem. You have a workflow problem.

01

Reps spend most of the week on admin, not selling.

02

Outbound is slow, generic, and easy to ignore.

03

Follow-ups slip through the cracks for days.

04

AI tools get bought — but no one teaches the team how to use them.

— While you wait

Your competitors aren't debating AI. They're already using it to outsell you.

Their reps

AI researches accounts, drafts personalised outreach, and handles follow-ups — so they open Monday to a warm pipeline and spend the day selling, not admin.

Your reps

Still copy-pasting templates, chasing CRM notes, and forgetting follow-ups by Wednesday.

The gap

Widens every quarter. The teams that wait one more year don't catch up — they get replaced.

The companies winning the next decade of B2B sales aren't the biggest. They're the ones whose reps are 10x more productive than yours.

The outcome

Same team. Twice the output.

Imagine your sales floor 30 days from now — calmer, faster, and producing more pipeline than it ever has.

01
Admin work disappears. Selling is all that's left

CRM updates, note-taking, and pipeline hygiene happen in the background. Reps spend their day talking to buyers, not typing into systems.

02
5X the outreach, without sounding like a robot

Research and drafting are handled for them. Each rep sends more personalised messages than they do today, with the same headcount.

03
Nothing slips. Every deal gets the follow-up 

No deal dies in silence. Every conversation and proposal is tracked and nudged at the right moment, in the right tone.

04
A pipeline you actually trust on Friday afternoons

Stale deals surface before they rot. CRM data stays clean. Your forecast reflects reality, not wishful thinking.

Industries we serveB2B service companiesManufacturing / industrialInsurance agencies / brokersAutomotive dealer groupsLogistics / transport / freightRecruitment / staffing
How it works

Four simple weeks.

A done-with-you engagement. We build the workflows, teach your team, and make sure adoption sticks.

Week 01
Audit

We sit with your reps, map their week, and find the workflows where AI returns hours immediately.

Week 02
Build

We build prospecting, drafting, and follow-up workflows tailored to your ICP, voice, and CRM.

Week 03
Teach

We work 1:1 with each rep — installing the workflows and teaching them how to build and adapt AI on their own.

Week 04
Measure

We track time saved and pipeline lift, then tune the system until the numbers move.

What you get

Six workflows we build and teach — so your reps keep improving on their own.

Account research

A complete brief on every target account — triggers, people, angle — in seconds.

Outbound drafting

First-touch emails written in your voice, personalised to a real signal.

Reply triage

Inboxes prioritised; replies drafted before the rep even opens them.

Call prep & notes

Pre-call briefs and post-call CRM updates without lifting a finger.

Pipeline hygiene

Stale deals surfaced, next steps suggested, forecasts cleaned up.

Follow-up engine

Multi-step follow-ups that never drop and adapt to replies.

Who it's for

Built for serious sales orgs — not everyone.

A great fit
  • B2B company with a real sales team
  • 5–50 reps selling considered deals
  • Tired of buying AI tools nobody uses
  • Ready to give reps an hour a week to adopt
Not the right fit
  • Pure self-serve / no sales motion
  • Looking for a chatbot for your website
  • Want a slide deck, not a working system
  • Not willing to involve your sales team
Impact

What's your sales team's wasted time worth?

Impact calculator

Hours saved / week
30
Hours saved / year
1,440
Annual value
€97,200

Based on 10 reps × 3 hrs/week × 48 weeks × €45/hr × 1.5 productivity gain.

Time saved

Less time spent on research, CRM notes, emails, and meeting prep.

Faster follow-up

Help reps send better follow-ups shortly after sales calls.

More sales activity

Give your team more time to research leads, write outreach, and create opportunities.

Better pipeline

Cleaner notes, clearer next steps, and fewer deals going cold.

Pricing

Start free. Go deeper when ready.

AI Sales Readiness Test
Free
5 minutes · instant result

See where your sales team is wasting time and where AI can help first.

  • Personalized AI Sales Score
  • Your biggest sales leaks
  • 3 recommended quick wins
Take the Free Test
AI Sales EngineFlagship
From €5,000
30-day done-with-you program

We audit your sales process, build the AI workflows, and train your team to run them every day.

  • Sales process & CRM audit
  • AI workflows built into your stack (outreach, follow-up, CRM notes, call prep)
  • 1:1 training for every rep
  • AI sales playbook your team owns
  • 30-day measurement & tuning
Book a Free Call

Final pricing depends on team size and scope. Cheaper than hiring one more rep.

FAQ

Questions, straight answers.